FBC ASEAN is an international exhibition and business meeting event primarily held in Thailand and Vietnam, targeting small and medium-sized manufacturers.
The fair focuses on two main groups: contract manufacturing companies and solution providers (companies offering equipment, services, or systems for factories). Its primary goal is to support these companies in expanding sales channels and sourcing opportunities across the ASEAN region.
Since its launch in Thailand in 2013 and Vietnam in 2017, FBC ASEAN has been co-organized with financial institutions, local governments, and public agencies, providing a trusted and result-oriented platform for effective business matching.

Key Features

■ A Business Fair Where Contract Manufacturers Take Center Stage

Unlike many manufacturing exhibitions that mainly feature solution providers, over 70% of FBC ASEAN exhibitors are contract manufacturers. This makes it easier for buyers seeking outsourcing partners to find suitable matches, leading to highly efficient business negotiations.

■ High-Precision Business Matching through Pre-Scheduling

FBC ASEAN utilizes a proprietary matching system that allows exhibitors to pre-select and apply for meetings with target companies before the event. This greatly enhances the efficiency of business discussions during the exhibition and has resulted in numerous confirmed orders.

■ Top-Level Visitor Numbers and Cost Performance

FBC ASEAN attracts around 10,000 visitors, making it one of the largest exhibitions for the manufacturing sector in Vietnam and Thailand. Despite its scale, booth fees remain affordable, ranging from JPY 300,000 to 400,000, delivering excellent cost performance compared to other major exhibitions.

■ Proven Track Record of Matching with Major Buyers

At the Thailand venue, a wide range of buyers from industries such as automobiles (4-wheel and 2-wheel), agricultural machinery, home appliances, and industrial equipment participate. These include buyers from Japanese, local, Chinese, ASEAN, Indian, and Western companies, creating high-quality business opportunities in collaboration with the Thailand Board of Investment (BOI).
At the Vietnam venue, many major manufacturers with strong interest in local sourcing actively take part. FBC ASEAN works with local governments and industry associations to facilitate business matching with qualified local suppliers seeking partnerships with Japanese and foreign-affiliated companies.

■ Opportunities for Solution Providers as Well

Given the large number of contract manufacturers in attendance, FBC ASEAN is also a valuable opportunity for companies in fields such as machine tools, factory equipment, IT solutions, trading, and staffing services to hold direct meetings, gather market information, and build relationships with potential customers.